FOR IMMEDIATE RELEASE
A Stylish Opening
Hurd's new hardware system features sleek folding handle
MEDFORD, WI (10 October 2005) - When the devil's in the details, most builders and homeowners search for non-invasive mechanisms. After all, no one wants to notice the window's handle while taking in the view. That's why Hurd Windows & Doors switched to a new standard in casement and awning hardware for their entire aluminum clad and wood window lines. Called Encore(r), the stylish hardware for windows tucks neatly away, becoming virtually unnoticeable.
The aesthetics continue when the window is open. Encore's operator arm is painted a light beige color, naturally blending in better with the window frame.
"People are picky. They want hardware that works well but doesn't stand out and that's why Encore is perfect for all of our windows," said Joe Herman, vice president of sales and marketing for Hurd Windows & Doors. "Details like a painted operator arm, a folding handle and removable cover are true selling points."
Encore is available now in eleven finish options including designer colors such as brushed chrome, oil rubbed, champagne, coppertone and brushed nickel.
About Hurd Windows & Doors, Inc.
Headquartered in Medford, Wisconsin, Hurd Windows & Doors, Inc., is a company with an
85-year tradition of building custom windows and doors to the highest standards of
excellence and quality. Hurd products are sold exclusively through more than 400
distributors in the United States, Canada, and in 20 countries worldwide. In December
2004, Hurd was acquired by Monarch Holdings, Inc., and the name was changed to Hurd
Windows & Doors, Inc. For more information, visit www.hurd.com
or call (715) 748-2011. Toll free: 1-800-433-4873.