FOR IMMEDIATE RELEASE
Hurd Unveils Exclusive Fusion Technology™ at IBS
New process introduced as part of Hurd H3TM product launch
Medford, WI – January 20, 2009 – With the introduction of Hurd’s new H3TM window comes the unveiling of an exclusive manufacturing process called Fusion TechnologyTM. The unique, patent-pending process was created by Hurd as a way to seamlessly integrate three high performance materials into a single window. In the case of the H3, Fusion Technology is employed to bond extruded aluminum cladding, a vinyl base frame and a solid wood interior.
“Fusion Technology may sound like it’s more suited for atom-splitting or NASA operations, but we think it is going to revolutionize the mid-priced window and door market,” said Vice President of Marketing Joe Herman.
The new three-component construction process helped create the H3, which successfully integrates: solid ponderosa pine interior that’s thermally-insulated to ensure the warmth and beauty of real wood; thicker, stronger 0.050” extruded aluminum cladding for greater durability and dent resistance; and an extra-strong 0.072” vinyl base frame for enhanced resistance to air infiltration, water leaks and rot due to its superior rigidity and tight corners. As to the latter component, Hurd Technical Development Engineer Mark Hoffman said, “We chose vinyl because it provided the best way to ensure a leak-proof frame base. By welding the corners, we were able to create an air-tight and water-tight corner seal.”
The result was a window with all the features and performance of a premium window -- with greater energy efficiency, upscale aesthetics, superior durability, leak resistance, and easier installation -- at a modest price point.
“One of our major criteria was making a more manufacturing-friendly window,” Hoffman said. “One way we achieved this is by making frame parts on-demand out of lineal – resulting in a much more efficient manufacturing process.” This translates into immediate savings for Hurd and significant downstream savings for customers, Hoffman explained.
The innovative snap-lock design of the H3 is a builder-friendly feature of Fusion Technology. For example, the wood interior can simply be removed for servicing.
“ If the builder damages the stop of the window while installing, he can actually take that stop off using a putty knife and replace it,” Hoffman said. “Most other windows are either nailed or blind-nailed. If you try to take it apart, you’ll destroy the whole window. So that’s a benefit from the standpoint of replacement parts.”
In general, the H3 is designed for easy installation and finishing. A rigid nailing fin produces greater structural integrity, an improved barrier against water and the virtual elimination for racking problems. A seamless factory mull system stops water with integral continuous head and sill. The snap-lock design also eliminates unsightly screws or fasteners on the interior.
For information about Fusion Technology, the H3 or Hurd’s full line of windows and doors, builders should contact their distributors, visit www.hurd.com or call 1-800-223-4873.
About Hurd/HWD Acquisition, Inc.
HWD Acquisition, Inc. is headquartered in Medford, Wisconsin. The company recently acquired Hurd Windows & Doors, Inc., a brand with a 90-year tradition of building custom wood windows and doors to the highest standards of excellence and quality. Hurd products, which are sold exclusively through more than 400 distributors in the United States and Canada, and in 20 countries worldwide, are manufactured by approximately 600 craftsmen. With factories in Medford and Merrill, Wisconsin, Hurd products are manufactured in more than 1 million square feet of production space. For more information, visit www.hurd.com or call (715) 748-2011. Toll free: 1-800-433-4873.