Hurd Expands in Asia, Opens Hong Kong Office
New Ownership’s Global Expertise Fuels Growth
Medford, WI – October 14, 2009 – Hurd announces the opening of an office in Hong Kong, marking a new milestone in the brand’s successful 15-year partnership with Asia wood window and door importers. The office provides Hurd with an Asia home base that centralizes and streamlines operations, marketing, sales and support needs.
“There is tremendous opportunity for the Hurd brand in Asia,” stated Dominic Truniger, President of HWD Acquisition. Recent industry reports indicate that China will soon surpass the United States in the next few years for window demand, citing their growing population, evolving consumer lifestyle preferences and dynamic economy.
Hurd’s Asia office opened in July and is staffed by full-time local personnel who are assisting the company’s Asia sales team. “We already have a foothold in the region through existing distribution partners and an experienced sales team. Now we have an opportunity to take our business there to the next level by deepening our relationships with customers and potential suppliers” he said.
Truniger attributes this growth opportunity to Hurd’s parent company, Longroad Asset Management, LLC. “We’ve been able to draw on our new ownership’s global expertise and ties to local Hong Kong resources to open this location as our first-ever international sales center,” began Truniger. “Thanks to this joint venture, we expect Hurd to experience even greater success abroad in the future and potentially open additional overseas offices.”
About Hurd/HWD Acquisition, Inc.
HWD Acquisition, Inc. is headquartered in Medford, Wisconsin. The company recently acquired Hurd Windows & Doors, Inc., a brand with a 90-year tradition of building custom wood windows and doors to the highest standards of excellence and quality. Hurd products, which are sold exclusively through more than 400 distributors in the United States and Canada, and in 20 countries worldwide, are manufactured by approximately 600 craftsmen. With factories in Medford and Merrill, Wisconsin, Hurd products are manufactured in more than 1 million square feet of production space. For more information, visit www.hurd.com or call (715) 748-2011. Toll free: 1-800-433-4873.