FOR IMMEDIATE RELEASE
Hurd Rises Above Replacement Window Category with TranscendTM Wood Replacement Window Line
Full product offering for any replacement application fills market void.
Medford, WI – January 19, 2010 – Hurd Windows and Doors introduces a new line of replacement windows, aptly named TranscendTM, as it is designed to rise above all other window replacement options on the market today. The Transcend™ Wood Replacement Window and Patio Door product line offers homeowners a high quality, economical alternative to vinyl and other window replacement options.
According to Hurd Channel Manager Dave Porter, the current economy was a catalyst, of sorts, for the new line. “Even when homeowners know they can save energy and money by replacing leaky windows or patio doors, the price of replacement can often be a deterrent. With Transcend Wood Replacement Windows and Patio Doors, we are filling a void in the market, where homeowners have options to pay comparable to what they might pay for vinyl, while keeping the wood look they love.”
Better energy efficiency, improved operation, lower maintenance, tax rebate incentives and improved appearance are just some of the reasons why people should replace older windows and patio doors. Two products within the Transcend™ line – sash kits and the H3™ pocket window – also have the added benefit of being less disruptive to existing walls because the existing frame and trim can be left in place. In addition, they are less messy during installation than other window replacement products. Transcend is customizable, simple to install, and cost-effective.
Transcend also features Hurd’s high performance ComfortGlazeTM glazing system, which provides environmentally-minded consumers with more energy efficient windows by offering unique solutions such as Low-E 366 and triple glazing, plus self cleaning glass and ClimaGuard SPF TM for the ultimate in sun control and fade protection.
“What’s more, the Transcend Wood Replacement Window and Patio Door product line includes all the design and performance options for which Hurd is known: colors, hardware, grilles, wood species, interior and exterior trims, screens, performance glazing, and decorative glazing,” Porter said. “And, like vinyl, but unlike other wood replacements, we are offering a lifetime limited warranty for residential use. Anything you expect from brand-new windows in a brand-new house, you can expect from Transcend. And, as a nice bonus, all of our products meet or exceed Energy Star requirements and several of our Transcend products qualify for the current $1,500 tax credit.”
Hurd Transcend Replacement Windows – page 2
The Transcend product line includes offerings for any replacement application:
Sash replacement -- if the existing frame of a wood double hung window can be preserved – is the simplest, least intrusive and least expensive with no disruption of walls.
H3™ pocket window – again if the frame can be preserved – allows conversion from a double hung to a more energy efficient casement window. The complete new window is sized to fit inside the frame of the old window and can be made to have the look of a double hung. It’s simple, clean, fast and competitively priced with vinyl.
Full window replacement -- with standard size products (H3 or standard Hurd) -- for rough openings less than 3-1/4" larger than the window. Hurd clad aluminum trim extenders allow a fully trimmed, clad finish to the installation. More cost effective than custom-sized windows.
Full window replacement -- with custom-sized products (standard Hurd only) -- when the opening can't be fit with a standard product or when a precise window fit without trim extenders is desired.
Replacement retrofit patio doors - sized for the more common older, smaller aluminum sliding patio doors. They offer an easy fit to smaller rough openings.
“We’re confident that the new Transcend line is perfectly positioned to be the right replacement solution at the right time,” Porter said. “It fits in perfectly with Hurd’s new ‘Re-Window’ marketing approach. Whether you’re replacing, renovating, remodeling or rebuilding, Hurd has exactly what you need.”
For copies of the new H3 catalog, Transcend catalog and Full Line catalog, e-mail email@example.com or call 800-223-4873.
ABOUT HURD WINDOWS & DOORS.
HWD Acquisition, Inc. is headquartered in Medford, Wisconsin. The company recently acquired the assets of Hurd, a brand with a 90-year tradition of building custom wood windows and doors to the highest standards of excellence and quality. Hurd products, which are sold exclusively through more than 400 distributors in the United States and Canada, and in 20 countries worldwide, are manufactured by approximately 400 craftsmen. With factories in Medford and Merrill, Wisconsin, Hurd products are manufactured in more than 600,000 square feet of production space. For more information, visit www.hurd.com or call (715) 748-2011. Toll free: 1-800-433-4873.
About Hurd/HWD Acquisition, Inc.
HWD Acquisition, Inc. is headquartered in Medford, Wisconsin. The company recently acquired Hurd Windows & Doors, Inc., a brand with a 90-year tradition of building custom wood windows and doors to the highest standards of excellence and quality. Hurd products, which are sold exclusively through more than 400 distributors in the United States and Canada, and in 20 countries worldwide, are manufactured by approximately 600 craftsmen. With factories in Medford and Merrill, Wisconsin, Hurd products are manufactured in more than 1 million square feet of production space. For more information, visit www.hurd.com or call (715) 748-2011. Toll free: 1-800-433-4873.