MEDFORD, WI (11 January 2006) - Hurd's new corporate commitment to perfection isn't just talk. It's supported by a new logo and multi-million dollar marketing campaign launching the "new Hurd" at the 2006 International Builders Show. At Hurd Windows & Doors, perfection isn't just in the eye of the beholder... it's in the hearts and minds of every single employee.

"We've repositioned the company to rightfully compete in the top tier, luxury home segment," said Larry Haberman, Hurd Windows & Doors president. "The new brand iconography and marketing plan are intended to elevate the perception of Hurd since our products are on par with any other high quality, luxury window or door manufacturer. Specifically, we're investing in new technology in our plants, new products and, most noticeably, we're updating the Hurd logo and initiating a new trade and consumer marketing campaign."

In repositioning Hurd, Haberman and other executives spent time considering the current and future marketplace. Knowing that Hurd primarily sells to upscale builders, architects and consumers, the team searched for a common theme. Perfection was it. "Anyone who uses our products is a perfectionist," explained Haberman. "They expect perfection in everything they do, the products they use and the services they receive. Hurd is no different. The care and craftsmanship put into our products is precise. Our product development team pushes for the ultimate in strength and beauty. We custom make each and every product by hand to ensure top quality. Bottom line, we're perfectionists as well."

The new corporate mantra is reflected in the logo design. Hurd's new logo is a three-dimensional solid gold piece of art. It is classy, contemporary and upscale. "It's like the emblem you'd expect to see on the hood of an expensive luxury car," said Haberman. "Yet it has the visual impact to poke you in the eye from across the street all while creating an immediate positive impression of Hurd."

The new logo not only figures prominently in window stickers but also in a new advertising campaign. Six four-color, spread ads will be seen throughout 2006 in a variety of trade and consumer publications. Each ad features stunning, multi-million dollar homes with dramatic Hurd windows. Headlines reinforce Hurd's new commitment to perfection.

Hurd's new marketing initiative is backed by Monarch Holdings, Inc. (MHI). Since purchasing Hurd nearly a year ago, MHI has provided the necessary capital to improve manufacturing along with supporting an aggressive marketing plan. In addition to the national advertising campaign, Hurd has revamped literature and redesigned its product catalog. The web site will be redesigned in February. On the manufacturing side, Hurd has purchased new equipment to speed custom options. The company is also developing a new line of windows and patio doors, called Kingsview(tm), which are all natural, all-wood architecturally-beautiful products.

"People are going to take notice of Hurd now," said Haberman. "People who didn't know much about Hurd before, will want to know more and we're going to prove to every builder, architect and homeowner that Hurd is the perfect choice for their next home."